Per reports, the revenue of the online food delivery segment is estimated to reach nearly USD 11-12 billion in 2022. Isn’t this revenue value whopping for a basic concept that took off only a few years ago? It undoubtedly is!
But what is driving this growth? COVID lockdowns have been vital contributors. But they aren’t the sole propellers of the segment’s success and growth. Features also have and will continue to play an instrumental role. Accordingly, let’s look at some essential components or features of food delivery apps.
Features constitute the convenience and credibility of a food delivery app. Of course, deals matter. But the app’s inability to confirm or deliver the order would render the deal practically useless. Users prefer apps with rich features that make food ordering a seamless experience. Let’s see what those features are.
The most valuable feature of a food delivery app is real-time order tracking. It lets users track multiple orders and monitor the delivery person’s location. While it reduces restlessness among users, it enables them to guide the delivery person, especially when the delivery location isn’t as easy to find.
Nowadays, it is natural for users to have multiple food applications on their mobile phones. Amidst competitive situations like these, food delivery apps must allow users to receive push notifications that inform them about various offers, restaurant deals, cashback, new delicacies, restaurants, etc. The quicker, the better. Food apps that reach the user’s phone will likely win the race.
Knowing who will deliver the order creates a sense of trust and conviction about the order’s delivery. Accordingly, food apps provide the delivery person’s name, photo, and contact number. Post-COVID, some food delivery apps have been providing the delivery person’s body temperature. It can help users feel relieved about the person’s health.
No food delivery app can ignore this. Users deserve rewards for their loyalty. Quick access to the app’s loyalty programs and rewards plays a vital role in user retention. Rewards also certainly matter. But a food delivery application must have a loyalty system lucrative enough for users to continue using the app.
A seamless payment gateway and a blissful payment process are a few other factors crucial to an app’s success. They are as critical to restaurant owners as they are for users. A glitched payment process or an insecure payment gateway can turn the user off. Restaurants also wouldn’t want to partner with such apps.
Often, food delivery apps begin getting cluttered when the number of restaurants listed on their interface increases. For many users, that is a deterrent. While it is good to have many restaurants listed, it is equally important to have a clean and easily navigable interface. Users love easy-to-use apps. Being user-oriented helps the app grow on multiple accounts in the long run.
This can work wonders for a food delivery app on its social media front. It allows users to share photographs and reviews of the delicacies they tried on social media. It is a medium for the user to share happiness. But for the application, it can present an opportunity to increase organic exposure.
The app can get many inputs and feed its social media team with enormous insights to work on. Real-time reviews on social media can attract other users and encourage them to order through a particular food delivery app.
Apps that remember a particular user’s history, orders, preferences, payment options, etc., stand a better chance of frequent use. They offer a certain comfort level that reduces user efforts and helps them quickly order a particular dish through that app.
Allowing users to view real-time user ratings, reviews, and feedback about a restaurant, dish, or the app itself helps increase the application’s credibility. It signifies a specific level of transparency and increases user trust.
Amidst so many options, users may feel it challenging to find a particular dish. Providing them with multiple search filters like searching by a restaurant, delicacy’s name, distance, delivery time, offers, etc. It helps them streamline their choice and simplify searching for them. Besides, users search for something in the way they want. That refers to a personalized service, which is key to every company’s success!
Build an Exceptional Food Delivery App with EmerX Services – A Trustworthy Mobile App Development Company
Looking to start a food delivery app? Connect with EmerX. We are an experienced mobile app development company. We leverage the latest mobile app development technologies to build and integrate features that enhance user experience. Our team delivers value by catalyzing downloads and positive reviews and reducing cart abandonment. Click here to connect with our experts.